Privacy Policy

Last Updated: April 2026

Who We Are

Built for Home is operated by Fásnua LLC (“we,” “us,” or “our”).

Built for Home is designed to connect home industry professionals, buyers, and manufacturers. We collect only the information necessary to support these connections and improve the experience.

If you have questions about this policy or your data, you can contact us at: concierge [at] builtforhome.com.

Information We Collect

We collect information in the following ways:

Information You Provide

When you interact with our website, you may provide:
• Name
• Email address
• Phone number
• Company name
• Company details
• Project or inquiry details
• Any content you upload (such as images, listings, or documents)

This information is typically submitted through:
• Contact forms
• Signup forms
• Product Guide listing submissions

Information Collected Automatically

We automatically collect certain information when you visit our website, including:
• IP address
• Device and browser information
• Pages visited and actions taken on the site

This helps us understand how the website is used and how it can be improved.

How We Use Your Information

We use collected information to:
• Respond to inquiries and requests
• Review and publish Product Guide listings
• Improve website performance and usability
• Improve our content and user experience
• Support marketing and communication efforts

We do not sell your personal information.

Analytics & Tracking Technologies

We use analytics and tracking tools to understand how visitors interact with our website and to improve performance.

These tools may collect information such as pages visited, time on site, and interactions.

We use:
• Microsoft Clarity
• Google Analytics
• Google Ads
• Meta Pixel

Microsoft Clarity specifically helps us understand user behavior through session recordings and heatmaps.

By using our website, you agree that we and Microsoft may collect and use this data in accordance with this Privacy Policy and Microsoft’s privacy practices.

Third-Party Services

We use trusted third-party tools to operate and improve our website, including analytics, advertising platforms, and CRM systems such as Atmosphere.

These providers may process data on our behalf but do not have permission to use it for their own independent purposes.

Built for Home may also link to third-party websites. We are not responsible for the privacy practices of those websites.

Data Sharing

We do not sell, rent, or trade your personal information.

Your information is used internally and may be processed by trusted service providers solely to support the operation of our website and services.

Data Retention

We retain personal information only as long as necessary to:
• Fulfill the purposes outlined in this policy
• Provide our services
• Meet legal or operational requirements

Data Security

We use reasonable technical and organizational measures to protect your information.

While no system is completely secure, we take appropriate steps to safeguard data against unauthorized access, loss, or misuse.

Your Rights and Choices

You may request to:
• Access your personal information
• Correct inaccurate information
• Request deletion of your information

To make a request, contact us at: concierge [at] builtforhome.com

Children’s Privacy

Built for Home is not intended for use by children under the age of 13.

We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time.

Updates will be posted on this page with a revised “Last updated” date.

Contact Information

Fásnua, LLC, 3108 Blue Lake Drive, Birmingham, AL 35243 USA

Email: concierge [at] builtforhome.com