Quick Links
Table Of Content
Manufacturers focused on growth know the value of operational efficiency. From refining production workflows to investing in advanced tools, creating streamlined processes saves time and money while improving product quality.
But have you considered how to apply that same mindset to building stronger customer connections that lead to growth?
Just as inefficiencies in operations can cost your business, inefficiencies in your marketing and sales processes can drive customers away. Consider these common challenges that may already be harming your customer relationships:
Juggling multiple platforms creates silos that slow down your team and frustrate customers.
Manually following up with leads or managing customer information wastes valuable time and risks human error.
Without processes to consistently nurture leads and engage past customers, growth potential is left untapped.
A lack of post-sale engagement means losing out on repeat business and referrals.
The way we’re doing that for home product manufacturers is with Atmosphere. It’s a marketing and sales CRM that brings all your marketing and sales tools, data, and workflows into one platform. It integrates with your website, simplifies lead generation, automates sales nurturing campaigns, and helps you build lasting relationships with your customers.
If that all sounds great, but you’re wondering — but how? Keep reading. This article explains some ways you can use Atmosphere (or any other capable CRM) in your business to improve customer connections and deliver stronger results for consumers.
Leveraging Atmosphere for Consumer Sales
Consumers expect more than a great product—they want a seamless, personalized experience from the moment they first interact with your brand. A delayed response or disjointed communication can quickly send them to a competitor, costing you the sale and potentially a long-term customer.
Atmosphere transforms how home product manufacturers engage with consumers, making it easier to capture their attention, build trust, and convert interest into sales. Here’s how:
Example #1 of Leveraging A CRM in Your Manufacturing Business
Automated Follow-Ups for Faster Conversions
One of the biggest challenges in consumer sales is ensuring every lead gets timely attention. When a customer fills out a contact form, downloads a brochure, or asks a question on social, waiting minutes, hours—or even days—for a response can mean losing their interest.
78% of customers buy from the company that responds to their inquiry first.
Source:Vendasta
With Atmosphere, follow-ups are automated and personalized via email or SMS. For example:
- Immediate Response
The system sends a professional thank-you message with additional product information or an invitation to schedule a consultation. - Ongoing Nurturing
Leads are automatically added to a workflow that sends targeted messages over time, such as product recommendations, project tips, or testimonials from other satisfied customers.
Why All This Matters
- Keeps your brand top-of-mind during the consumer’s decision-making process.
- Increases the likelihood of converting warm leads into paying customers.
- Ensures no lead is lost, even during peak demand periods.
Get More Personalized with Built-In AI Marketer
Atmosphere’s AI-Powered Marketer personalizes the responses and answers of customer messages and phone calls during open and after hours, ensuring 24/7 engagement.
Example #2 of Leveraging A CRM in Your Manufacturing Business
Driving Customer Reviews to Build Credibility
The Challenge:
Without a structured process for requesting reviews, manufacturers miss out on a critical opportunity to build credibility and stand out from competitors. Manually chasing reviews takes time, and customers often forget or overlook the request altogether.
93% of consumers say online reviews impact their purchasing decisions.
Source:Podium
With Atmosphere, the review process becomes effortless. The platform automates review requests after a purchase or interaction, prompting customers to share their experiences on platforms like Google or directly on your website.
Example Workflow:
- Trigger
A customer completes a purchase or submits a positive feedback form. - Action
Atmosphere sends an automated email or SMS with a request to leave a review, including direct links to your preferred review site. - Follow-Up
If no review is submitted, a friendly nudge is sent a few days later.
The Impact of Automation
- Increased Review Volume
More customers leave reviews because it’s quick and easy to do so. - Enhanced Trust
Positive reviews build credibility with new customers and reinforce loyalty with existing ones. - Improved Visibility
More reviews help your brand stand out in search results and online directories.
Why All This Matters
- Establishes Trust: Reviews provide social proof, assuring potential customers of your product quality and service.
- Boosts Sales: Consumers are more likely to buy from a brand with strong, recent reviews.
- Strengthens SEO: Frequent reviews signal activity to search engines, improving your website’s visibility.
Let AI Marketer Write or Suggest Review Responses
Atmosphere’s AI-Powered Marketer suggests or auto-responds to reviews (depending on your preference), boosting consumer credibility and increasing engagement on review platforms.
Example #3 of Leveraging A CRM in Your Manufacturing Business
Retargeting and Upselling with Automated Campaigns
The Challenge:
Without a structured process for retargeting and upselling, manufacturers miss opportunities to turn one-time buyers into loyal, repeat customers. Relying solely on new customer acquisition for growth is costly and inefficient.
80% of your future profits will come from just 20% of your existing customers.
Source:Forbes
Atmosphere’s workflows automate staying connected with customers after the sale, ensuring they return to your brand when they need additional products or support. The platform’s flexibility allows for highly tailored campaigns that retarget customers with personalized offers, recommendations, and reminders.
Example Workflow:
- Trigger
A customer purchases a product, such as custom cabinetry. - Action
Atmosphere adds the customer to an upsell campaign featuring complementary products like hardware, maintenance kits, or installation services. - Follow-Up
Seasonal campaigns promote upgrades or exclusive offers (e.g., “Refresh your space with new hardware—10% off this month!”).
The Impact of Retargeting and Upselling
- Encourages Repeat Business
Keeps your brand top-of-mind and invites customers back for more. - Increases Average Order Value
Personalized recommendations lead to larger purchases. - Builds Customer Loyalty
Engaging post-sale reinforces trust and strengthens the relationship.
Why All This Matters
- Maximizes Lifetime Value: Retargeting turns one-time buyers into repeat customers, driving long-term growth.
- Reduces Marketing Costs: Engaging existing customers is significantly more cost-effective than acquiring new ones.
- Enhances Customer Experience: Personalized campaigns show that you understand their needs and care about their satisfaction.
Automate Nearly Everything With Powerful Workflows
Streamline your marketing and sales with Atmosphere’s flexible workflows, automating many of the repetitive tasks that take up valuable time.
Take it even further and select an Atmosphere plan level that includes dedicated monthly assistance from our team. We’ll help manage key tasks—like building custom workflows, optimizing lead funnels, and fine-tuning automations—so you get more from the platform without investing your team’s time.
Your next step…
Strengthen Your Connections with Atmosphere
