What is an SEO Audit?
Think of an SEO (Search Engine Optimization) Audit as a diagnostic tool. An SEO Audit inspects various areas of your website that matter to search engines and your audience and shows how to repair and tune the areas that need improving.
If your website isn’t appearing in search results on search engines like Google, Bing, or DuckDuckGo, it’s likely that your site has SEO issues preventing it from ranking well.
The Benefits of an SEO Audit for Building Material Manufacturers
Your product solves a unique problem that other companies and people are looking for — and willing to pay for. Organic traffic (traffic from search engines that is not an ad) is a high ROI channel that connects you to the people with the problem you solve.
When you act on the results that an SEO Audit highlights on your website — it leads to better search engine rankings. This leads to higher visibility on search engines and more website traffic from an audience that is looking for the solutions you offer.
Whether your building materials manufacturing company sells to both B2C and B2B, or only B2B, an SEO audit allows both audiences to more easily find your products.
Additionally, if your company provides online documentation on your product, taking action on the issues an SEO Audit highlights is a necessary step in making sure consumers find your documentation.
Types of Website Audits
SEO Audits from different vendors vary in focus. While some look solely at the content of your website, others mainly focus on the technical aspects of SEO.
How Perk Brands Performs An SEO Audit
An SEO Audit from Perk Brands provides you with an 11-step process that checks how well-optimized your website is for search engines from a content and technical vantage point.
You receive actionable tasks to improve the quality of your website for readers and search engines alike. We also offer the services needed to improve the issues the SEO audit uncovers, or your in-house team or agency can implement them.
How Often Should SEO Audits Be Performed?
As a general rule, an SEO Audit should be performed routinely. Whether it’s once a quarter or once a year is up to you and your marketing leader.
You should also perform an SEO Audit after the launch of a new website or if you notice your search rankings or website traffic become stagnant or decline.
Your Next Steps
If you’re working with a digital marketing agency, talk with them about performing an SEO Audit. Be aware that not all SEO Audits are alike. Agencies often have their own view on what is most relevant. If you’re not working with an agency and would like an SEO Audit, or you would like a second opinion on the quality of your agency’s SEO Audit, reach out to us.
