If you sell through any kind of sales network — like dealers, distributors, or retailers — there’s a good chance that something on their website about your company or products is outdated or inaccurate.
Home product manufacturers (HPMs) like you face a unique challenge: keeping all your information up-to-date on other company websites.
The problem can quickly spiral out of control, from outdated product information to expired promotions that cost you sales and strain partner relationships.
The Challenges of Managing Content Across a Sales Network
For home product manufacturers, managing content and campaigns across a large sales network can be a major challenge. Outdated or inconsistent information on dealer and distributor websites can hurt sales and damage your brand’s reputation.
The root of the problem often lies in the reliance on external partners to make updates and the sheer effort required to keep every site in your network aligned.
This loss of control over your product’s presentation can lead to missed sales opportunities and confusion among both customers and partners.
Here are a few other common issues manufacturers face:
- Discontinued products or materials that still appear on dealer websites.
- Incorrect promotions or pricing that mislead potential customers.
- Inaccurate product descriptions or specifications that cause confusion.
- Incorrect product images that don’t match the item being sold.
- Discontinued colors or materials that are still on partner websites.
- Old training manuals or installation guides.
Traditionally, manufacturers have had to rely on their network provider to update content, which often results in delays or inconsistencies. These slow updates create friction and frustration for both you and your partners.
Peratomic Introduces Simplified, Centralized Content Management
Peratomic solves this challenge. This centralized content management platform lets you control your product and promotional information across all partner websites at one time — ensuring it is accurate, consistent, and always up-to-date. It allows manufacturers (or their marketing agency) to create and schedule (publish and unpublish) content across all their dealer, distributor, and retailer websites from one place — and with personalization for each sales partner.
Key Benefits:
- Fast Updates Across the Network: Ensure every sales partner website reflects your most current information — quickly and consistently.
- Reduced Dependence on External Partners: Place the Peratomic plug-in or code snippet on partner sites once and then update your information anytime, removing delays caused by third-party providers.
- Centralized Control of Messaging and Product Information: Maintain consistency across all websites by controlling every piece of your content from a single dashboard.
- Flexible Personalization: All your content is personalized for each website and brand in your sales network.
- Scheduled Publishing: Easily plan when content goes live and when it should be removed, ensuring that promotions, product launches, or discontinuations are always handled on time.
How Peratomic Works for Home Product Manufacturers
Peratomic’s platform is designed with the specific needs of home product manufacturers in mind. Here’s how it can transform how you manage your product and marketing content so you sell more on your sales channel websites.
Personalized Content for Each Dealer or Retailer
Peratomic allows you to customize content for each dealer or retailer. Inject their brand and contact information, create unique promotions, or easily white-label your brand on their site. This ensures that even if you’re distributing the same core message, each dealer’s website reflects their unique relationship with your brand.
Scheduled Content Updates
Effortlessly schedule and publish updates for promotions, new product launches, or changes to existing products. This ensures that every website in your sales network is synchronized with your most current information.
Flexible Content Types
Peratomic works on all common website platforms and uses common web languages, so anything that can be added to a web page can be managed through Peratomic — from promotions and product guides to technical specifications and installation manuals to videos and images. Ensure your customers always see the correct and most helpful information no matter which site they visit.
Consistency Across Websites
Peratomic ensures that your entire sales network is aligned, eliminating the risk of dealers or retailers promoting outdated or incorrect information. This consistency builds trust with your partners and customers alike, nurturing brand credibility and trust.
Technical Features Tailored for Manufacturers
Peratomic’s technical capabilities make it a perfect fit for home product manufacturers, whether they are working with in-house teams, agencies, or distributors.
- API Integration: Need to connect Peratomic to your ERP, CRM, or other integral platform? Peratomic offers API integration to make that happen.
- Flexible Setup: Whether you want to manage the platform in-house, through your agency, or by partnering with Perk Brands for full content management, Peratomic is a SaaS platform, so it’s easy to get started, access, and manage.
- Easy Integration: Peratomic integrates smoothly with WordPress, the most common CMS, and uses a simple code snippet – similar to a YouTube code snippet – for other platforms. It also integrates with Facebook and MailChimp to publish social posts and emails across your sales network channels.
- White Labeling: Peratomic can be completely white-labeled for advanced or larger manufacturers to pack all the rich Peratomic features into your existing brand.
Additional Game-Changing Benefits for Manufacturers
Peratomic’s ability to centralize content management for home product manufacturers is a game-changer. Here’s why:
Saves Time
Peratomic eliminates the need for repetitive, manual updates across multiple dealer or distributor websites. Updates can be made in minutes, not days.
Empowers Smaller Teams
For smaller manufacturers that rely on limited in-house marketing resources or external agencies, Peratomic simplifies content management, allowing your team to focus on strategy rather than tedious updates.
Strengthens Dealer Relationships
Dealers and retailers appreciate timely and accurate information. Peratomic helps ensure that every partner website reflects your latest product offerings and promotions, enhancing those key relationships.
Your next step…
See how Peratomic can save you time and increase sales on sales channel websites.
In a competitive market, knowing that your product and marketing information is accurate and up-to-date across all your sales channels is essential. Peratomic simplifies the entire process, giving you the control and flexibility to keep dealer and distributor websites aligned with your brand’s most current information.
If you’re ready to streamline your content management, boost dealer engagement, and ensure every website in your network accurately reflects your products, Peratomic is the solution you’ve been waiting for.
Peratomic is available by visiting peratomic.com, or through Perk Brands. Book a walkthrough to see how Peratomic can be implemented into your business.