Imagine being lost and stranded on a life raft in a vast ocean. You could randomly fire off 100 flares, hoping someone, somewhere, sees one.
But what if you knew when and where a Coast Guard ship passes nearby? Then, firing one flare at the right time and place would lead to your rescue.
Digital marketing is similar. Targeted messages your audience sees at the right time and place deliver better results than random messages on channels your buyers never use.
Understanding Your Audience
Start with a Persona Builder Report
Analyzing Your Audience
If your website generates enough traffic, we can analyze your visitors directly. We can also analyze the audience of one of your top competitors or those who search for your top keywords.
These reports track common internet usage trends, ensuring your customers’ privacy is maintained.
The Outcome
Understanding your audience’s interests and needs allows you to create a more deliberate strategy for reaching prospective buyers online. By placing your message right in front of them in a way that resonates, you can market more efficiently.
Next Steps
Reach out to Perk Brands today to get your Persona Builder Report and start targeting your marketing efforts more effectively.
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About the Author
Jason Otis is the president of Perk Brands and founder of Built for Home. Perk Brands is a digital marketing agency that partners with home product manufacturers to make their products easy to find and buy. Built for Home is a community of home product manufacturers and a resource for buyers to find products that make their lives better at home.