How to Accurately Target Your Audience Online

Imagine being lost and stranded on a life raft in a vast ocean. You could randomly fire off 100 flares, hoping someone, somewhere, sees one.

But what if you knew when and where a Coast Guard ship passes nearby? Then, firing one flare at the right time and place would lead to your rescue.

Digital marketing is similar. Targeted messages your audience sees at the right time and place deliver better results than random messages on channels your buyers never use.

Understanding Your Audience

But in the immense ocean of the internet, where is your “Coast Guard”? Where are your buyers online, and how can you connect with them?
Understanding who your customers are, their interests, and their online habits is crucial. Knowing these answers makes it easier to reach them and speak their language.

Start with a Persona Builder Report

A Persona Builder Report provides vital information about your audience — far beyond what standard demographic reports offer.
With a Persona Builder Report, you’ll gain insights into the search terms your audience uses, the websites they frequent, the social pages they visit, the podcasts they consume, and other valuable data. This information helps you communicate more effectively and meet your audience where they are online.

Analyzing Your Audience

If your website generates enough traffic, we can analyze your visitors directly. We can also analyze the audience of one of your top competitors or those who search for your top keywords.

These reports track common internet usage trends, ensuring your customers’ privacy is maintained.

The Outcome

Understanding your audience’s interests and needs allows you to create a more deliberate strategy for reaching prospective buyers online. By placing your message right in front of them in a way that resonates, you can market more efficiently.

Next Steps

Reach out to Perk Brands today to get your Persona Builder Report and start targeting your marketing efforts more effectively.

About the Author

Jason Otis is the president of Perk Brands and founder of Built for Home. Perk Brands is a digital marketing agency that partners with home product manufacturers to make their products easy to find and buy. Built for Home is a community of home product manufacturers and a resource for buyers to find products that make their lives better at home.


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