Be Our Guest
You’ve been invited to share your story and showcase your products on the Built for Home Podcast. This BFH Podcast Prep Pack will help you understand the process, prepare for your episode, and get the most out of this opportunity.
Why Join the Built for Home Podcast?
The Built for Home Podcast helps home product manufacturers connect with builders, designers, architects, and other home professionals looking for products that help them deliver outstanding projects for their clients.
1. Reach a Targeted Audience
Our audience includes more than 1,000 home industry professionals—and we’re just getting started! Architects, builders, and designers tune in to discover unique and custom products they can use and specify for their projects.
2. Boost Your Visibility
Your episode will be featured on major podcast platforms like Apple Podcasts, Spotify, and YouTube, as well as promoted through Built for Home’s social media and email networks.
3. Gain Marketing Assets
With your episode, you’ll receive promotional assets—like social clips and graphics—to help you continue promoting your brand across your own platforms.
What to Expect
Conversation
We’ll dive into topics that highlight your company’s expertise and products, including:
Company Origins
Share your brand’s history, mission, and the vision that drives your business forward.
Product Lineup
Highlight your key products and explain their purpose and how they fit into the home industry.
Standout Features
Discuss what makes your products unique, whether through craftsmanship, materials, or functionality, and why home pros should consider them.
Innovation & Expertise
Share stories about product development, innovative processes, or how you’ve prioritized sustainability and craftsmanship to deliver superior results.
What to Expect
Timing
Plan for about 60 minutes for recording, plus 30 minutes for scheduling and preparation, including reviewing the Prep Pack and sharing assets through the Guest form below.
Publishing Schedule
There can be anywhere between 2-7 weeks between the time of recording and release. The schedule for your episode will be shared in advance once it’s been set.
Episode Length
Each episode is around 12 minutes. We’ll take the right moments from the conversation to highlight your company and products in the best way possible.
What to Expect
Your Host
Jason Otis is the founder of Built for Home and president of Perk Brands, a digital marketing company. He and his team bring years of experience in helping home product manufacturers grow their brand visibility and connect with home industry professionals like architects, builders, designers, and landscapers. With a deep understanding of the challenges smaller manufacturers face when competing with big brands, Jason has developed a marketing approach that prioritizes targeted exposure and meaningful connections to drive growth.
Under Jason’s leadership, Built for Home has become a trusted platform for showcasing innovative and custom home products to the right audience. Through the BFH Product Guide, BFH Magazine, and Podcast, Jason works to position home product manufacturers for success by helping them get discovered by home industry professionals who can buy and specify their products in projects, so their brand can stand out and thrive in a competitive market.
What to Expect
Podcast Process Overview
Step 1
Complete the guest form, which includes:
Questions:
Share details about your company, product offerings, differentiators (patents, special processes, etc.), and any specific topics you want to highlight. We’ll share a final list of questions for you to review before the episode recording
Media Assets:
Upload your logo, headshot, product images, and photos of your products in use.
Step 2
To be prepared for the recording, keep in mind:
Location
Record from a quiet, clutter-free space with a stable internet connection.
Equipment:
If you have a professional microphone and camera, use them. If not, a computer or device with a built-in camera and microphone works fine.
Expect Extra Time
We’ll use additional time for connection checks, warm-up conversation, and marketing discussions to ensure we capture the best moments.
Tip: Reduce background noise and clutter from your camera view to avoid distractions.
Step 3
After the the recording, keep in mind:
Editing
Our team will edit the best highlights into an episode that’s around 12 minutes long.
Promotional Assets
You’ll receive shareable assets to promote the episode on your own channels and platforms.
Release
We’ll notify you when the episode goes live and share the direct links.
Common Questions
What is the purpose of the podcast?
Built for Home raises the visibility of unique and custom home products made in North America by connecting manufacturers with home pros.
Who is the audience, and how will this benefit our company?
Our audience includes architects, builders, interior designers, and landscape pros. This exposure can lead to increased product awareness and potential sales opportunities.
Is there a cost to participate?
No, participation is free.
What should we prepare in advance?
What happens if we experience technical issues during the recording?
We’ll troubleshoot during the recording. If needed, we can reschedule.
How long are episodes available?
Episodes are available indefinitely, though availability isn’t guaranteed.
How can we further promote our products with Built for Home?
We offer opportunities for weekly social media features, mentions in our email newsletters, entries into our quarterly awards, and more. Just let us know if you’re interested!