Why Digital Marketing for Manufacturers Isn’t Optional Anymore

Sep 23, 2024 | Marketing

Not sure if you need a digital marketing agency for your home product manufacturing business? Here are 4 signs you DO, plus the benefits of hiring an agency.
Man from digital marketing agency for manufacturers meets with a manufacturing client

There was a time when creating fantastic products was enough to gain customer word-of-mouth and get your foot in the door with stores willing to stock your product.

But now, everything’s changed. As of 2023, online shopping accounted for 63% of consumer spending when compared to in-store shopping.

So really, the main goal isn’t getting your products on the shelves anymore — you’ve got to make sure they’re noticed online, where most of us are shopping. And to do that, you need a strong digital marketing strategy.

But digital marketing can feel pretty overwhelming, right? Do you go for Google Ads? Build a new website? Get loud on social media? A mix of everything?

It’s hard to know what strategies will actually work without wasting your budget. That’s what digital marketing agencies like us are here for. So, why work with an agency like us? When should you enlist our help? Keep reading to find out!

Thinking of Hiring a Digital Marketing Agency? See If You Actually Need One First

How do you know if it’s the right time to bring in the marketing experts to help get your manufacturing company’s products in front of the right people? Here are a few things to think about:



  1. You’re Awesome at Manufacturing, but Marketing? Not So Much

     

    When it comes to marketing, do you feel completely out of your depth? Is your in-house marketing person limited in what they can do? If you’re scratching your head over things like Search Engine Optimization or social media platforms, it might be time to call in some pros. 

    Think of it like trying to fix a piece of equipment in your material handling system. You could ask your handiest employee to try — or call the company that manufactured or services the equipment. Calling in a pro means less downtime because they can quickly pinpoint and resolve the issue. It’s the same with a digital marketing company.



  2. Your Online Presence Is Pretty Much Nonexistent

     

    If you have a showroom or retail store, you probably have a sign on the front so customers can find you, right?

    Well, a weak online presence is like tearing that sign down and still expecting new customers to know where you are.

    A good digital marketing agency will guide customers directly to your online store by making sure you show up on search engines and in other places your buyers frequent online.



  3. Your Marketing Strategy Feels Like a Guessing Game

     

    Do your digital marketing efforts and inbound marketing tactics feel more like shots in the dark?

    If you’re not sure why something is or isn’t working, that’s a quick way to waste a lot of budget.

    A digital marketing agency can help you make the most of your money by choosing the tactics that are most likely to get results.



  4. You’re Depending On One or A Few Channels

     

    Having sales from dealers and referrals is great, no doubt about it. But if most of your sales come from one or a small handful of sources, it’s risky. An experienced digital marketing agency can help your manufacturing company find new ways to attract customers and sales channel partners online so your income is healthier and more resilient.

Psst: Like what you’re learning so far? Don’t forget to check out our “Guide to Inbound and Outbound Marketing for Manufacturers” too!

How Manufacturing Companies Can Benefit from Calling in the Pros

Teaming up with a digital marketing company isn’t just a case of dishing out marketing tasks. It’s a partnership with marketing experts who understand the home product manufacturing world and care about your success as much as you do.

Need more convincing? Here’s why hiring an agency that niches in home product manufacturing could be your best business decision yet:

  • Get Expertise You Didn’t Even Know You Needed

    When you work with a team that’s been around the block with home product manufacturers, you’re not starting from scratch. They already know the ins and outs of your industry and have proven and repeatable strategies that work. You’re hiring a team with the playbook — so reaching your goals can be accomplished through improved marketing and sales.

  • Access the Best Talent & Save Cash

    Hiring an in-house marketing team can be expensive — salaries, benefits, training, and the whole shebang. When you work with an agency, you get access to a wide range of needed talent (from marketing strategists to ads specialists to website designers and developers) without the overhead or the long-term commitment.

  • Never Fall Behind on Marketing Trends

    Digital marketing is always changing, and keeping up with the latest trends can be a full-time job all on its own. Luckily, that’s exactly what an agency does—keeping track of all that so you don’t have to.

    This means your online marketing is always up-to-date and working as hard as it can to convert shoppers and new sales channel partners.

  • Make Your Brand the Talk of the (Online) Town

    Any marketing agency that’s worth its salt knows how to get your home products in front of the right people through targeted ad campaigns, email marketing, SEO, content marketing, social media, and more. The result? More people finding and trusting your brand. More people buying. More reviews. More return customers.

  • No More Copying Competitors. Get a 100% Custom Strategy

    Your business is unique—from your target audience to the products you’re selling. So while it might be tempting to just do what your competitors are doing, your digital marketing strategies should be completely unique, too. A marketing agency can make sure every tactic in your strategy makes sense for where you’re at and where you want to go.

  • Grow Your Business — Without All the Growing Pains

    As your business expands, so do your digital marketing needs. A flexible strategy means you can keep growing without getting overwhelmed. Digital marketing agencies for manufacturers understand this, and will scale their efforts to match your growth.

  • Reclaim the Time to Focus on What You Do Best

    You started your business because you love making great home products and want to build a successful company, not have to learn how to optimize Google Ads, integrate platforms, or understand the latest email authentication changes. By partnering with a digital marketing company, everyone spends more time on their strengths so you can reach your goals faster.

Think It’s High Time You Hired a Digital Marketing Agency for Manufacturing? You’re Looking at One!

At Perk Brands, we know what you offer is one of a kind, and that’s why we’ll create an effective digital marketing strategy that makes sense for your business.

With decades of experience in manufacturing digital marketing, we make sure your investment pays off. We’ve helped others achieve fantastic growth (like seeing a 40% increase in leads after rebuilding a client’s website). So let’s talk about what we can do for you.

Your next step…

Start with our Marketing Check-In.

And if you’re not sure where to start, don’t worry. Book a quick intro call to see where we can help or dive into a Velocity Marketing Health Check-In with us. It includes two meetings with us that uncover what’s working, what’s not, and our top suggestionsons on how to improve your digital marketing game.

Perk Brands Digital Marketing Company Logo

Start with a complementary call or text “Marketing Check-In” to (844) 502-9800 to start scheduling your Marketing Check-In. Let’s get your business where you’ve always wanted it to be.